Tom O.
Sales Development Representative
Enterprise (> 1000 emp.)
The Informa TechTarget Portal makes it so easy to find the most current, correct contact information for prospects who are actively researching my product or solution. It also has insights on what prospects are searching for and all the vital information I need to open dialogue with confidence. The IntentMail AI tool generates more email opens than I’ve ever seen before. I use it as often as possible!
Piyushree N.
Demand Generation Manager
Small-Business (50 or fewer emp.)
Informa TechTarget has been a gamechanger for our demand generation strategy…We used to rely heavily on form fills and cold outreach, which led to low conversion rates. With Portal, we now focus on accounts that are already in-market, which has significantly improved our lead quality and pipeline velocity. It’s helped us reduce wasted effort and increase ROI on our campaigns.
User in Telecommunications
Mid-Market (51-1000 emp.)
The Informa TechTarget Portal helps solve the challenge of identifying which accounts are actively researching solutions in our space. Instead of relying solely on static lists or cold outreach, we get dynamic, intent-driven insights that reveal who’s in-market and what topics they’re focused on. This shortens the prospecting cycle, increases the relevance of our outreach and ultimately improves alignment between marketing and sales – leading to more efficient pipeline generation.
Rick B.
Strategic Account Executive
Enterprise (>1000 emp.)
Informa TechTarget provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with Informa TechTarget’s highly engaged Customer Success team, we have learned to leverage Informa TechTarget to better understand prospect priorities and identify which key stakeholders are viewing topics on our website. Using Informa TechTarget, our sales teams now understand the who, what, and when of a project, leading to better engagement and more meaningful connections.
Jason B.
Data, Apps & AI Solution Specialist
Enterprise (>1000 emp.)
Informa TechTarget provides timely insights about customer research and potential projects, which give us a chance to talk to new contacts about their priorities when it matters most to them. The tool also provides new contacts at my accounts and gives me a snapshot of their current technology stack.
Payton F.
Sales Development Representative
Enterprise (>1000 emp.)
Informa TechTarget has made my life so much easier when it comes to prospecting and building out accounts! It cuts my prospecting time in half and enables me to target the most relevant prospects.
Reza J.
Account Development
Enterprise(> 1000 emp.)
“In Informa TechTarget, the ability to deep dive into the account that I’m hunting, especially their tech stack, has been invaluable. Conversations with prospects have been productive since I can show that I know their business and can add value.
User in Computer & Network Security
Enterprise (> 1000 emp.)
The Informa TechTarget features I find most helpful are the account prioritization based on intent signals, the detailed technographic information and the ability to track account engagement over time. Checking Informa TechTarget for any new high-priority accounts or significant changes in existing accounts helps me plan my outreach and follow-ups more effectively.
Jonah K.
Field Enterprise Account Executive, Application Security Specialist
Enterprise(> 1000 emp.)
Informa TechTarget solves problems such as data paralysis by analysis and limited time for prospecting. It allows me to channel my focus and create impactful activities within a shorter amount of time.
Dana A.
Inside Sales Rep
Mid-Market (51-1000 emp.)
Informa TechTarget is far better than a regular database, as it offers warm leads and the ability to generate personalized emails for my prospects. The platform is a great go-to for anyone looking for solid, well-researched insights into today’s fast-changing tech world. If you need detailed, useful info, Informa TechTarget should definitely be part of your toolkit. Plus, TechTarget’s customer service is fantastic!
User in Information Technology and Services
Enterprise (> 1000 emp.)
With Informa TechTarget, I can engage with prospects on a deeper level and make sure the content I share is relevant and timely. The contact information is accurate and the account insights help you steer your outreach in the right direction.
User in Information Technology and Services
Mid-Market (51-1000 emp.)
Informa TechTarget provides invaluable insights to in-market accounts and additional visibility for our sales teams to identify new contacts for our pipeline. The provided insights and buyer-level intent empower our teams to grow their contact list for in-market and high-intent accounts.
Administrator in Information Technology and Services
Enterprise (> 1000 emp.)
Informa TechTarget gives us access to intent data and contact information that we wouldn’t otherwise have, and the integration with our MAP makes it easy to export and act on that data. We’ve uncovered opportunities that we wouldn’t have otherwise found using the data that Informa TechTarget provides us.
Mollie B.
BDR
Mid-Market (51-1000 emp.)
The best part of Informa TechTarget is the ability to see what companies are visiting our website and exactly what kind of content they are looking at. This allows me to pinpoint exactly who I need to be targeting in that organization to increase pipeline for my sales team. I have noticed an increase in responses and successful meetings after using Informa TechTarget.
If you are looking for a tool that provides almost all of the information one could ever need to start prospecting, this is it. You will have access to what companies are vising your website, who is downloading your whitepapers, what technology stack they have, and all of their contact information – all in one place. It is a valuable resource for any BDR/SDR team, and I can’t recommend it enough!
Ian L.
Sales Development Representative
Mid-Market (51-1000 emp.)
Informa TechTarget platform makes it incredibly easy to find the right qualified leads and their accurate direct contact information … all in one place. The quality of the leads and organization style of the platform are both great and there are rarely any leads included in the engine that is not accurate.
I have also seen a massive increase in open rates from the emails that I send out from leads captured in the TechTarget, in my first email I get around a 43% open rate, and by the second email, I’m still at a 31% open rate. Compared to 10-15% open rates from unqualified leads that I find myself through LinkedIn or internet searches. The TechTarget qualification process definitely improves the open rate because the people you want to be talking to are also actively looking for solutions in your field and from the products, you are selling. It is like the lead is warm right from the start! Very useful.
It has an advantage over something like LinkedIn Sales Navigator because the leads are more qualified and have a better chance of converting to meetings or sales.
The user interface is also very intuitive and visually appealing. I don’t mind spending a lot of time in the platform with all of the information that is presented to me right away without having to go hunting for it.
Tom C.
Marketing Manager – EMEA
Mid-Market (51-200 employees)
The level of insight and signals you get for intent leads is unmatched in the market. You’re able to segment audiences to a very high level which allows you to focus on and prioritise contacts according to your target audience.
Informa TechTarget is a G2 Leader
